Discovery#
Discovery shows how AI assistants describe and recommend your brand. Your digital twins ask for recommendations, giving you conversations to read and results to compare. See how often your brand appears, how often it's recommended first, and which competitors come up. Use what you learn to improve your content and messaging.
Experience#
Experience shows what happens when a customer tries to use your website. Give your twins a task, then watch their recorded visits to see where they get stuck and whether they finish. You can run the same task on a competitor's site for comparison. Use the findings to make your website easier to use.
Each visit is judged on its own: it passes or fails, and a visit that passes gets a rating from one to five stars. Your Experience Score is worked out afterwards from all of a campaign's visits, so a single visit has no Experience Score. It sums the campaign up in one number from 0 to 100: add 50 to 10 times your average star rating, then multiply that total by your pass rate. For example, a campaign where 70% of visits pass with an average of four stars scores 63. Visits where the twin itself went wrong are left out, just as they are from the pass rate. Compare the score across websites, audiences, and other segments to see where the experience is strongest.
When your campaign also shops your competitors' sites, Experience puts a dollar figure on the difference. For each product it compares your score with your competitors' scores, counting only the customers who visited both, and multiplies the gap by what the product is worth. Products are everything you sell, including services, and a product's worth is its AI-influenced market, worked out from its market assumptions in Tools > Products. For example, if a product is worth $100 million and you score 63 where competitors score 51, the 12-point lead is worth +$12 million. A minus figure means competitors' sites served those customers better than yours did. Each product is valued on its own and the products are added up. A product whose customers visited no competitor shows a score and no dollar figure. When a gap is too small to be sure of, Experience says it is too close to call and shows the measured figure beneath, so a difference that may be chance never reads as a win or a loss.
Research#
Research helps you understand what matters to your customers. Interview your twins about an idea, product, or decision using a template or your own questions. Read the findings alongside the interviews to understand the reasons behind their answers. Use what you learn with customer feedback, analytics, and business results to decide what to do next. To write a study of your own, see Writing a research study.