.11 Seconds to Win

A decade ago, we had a front-row seat to the mobile revolution working on the advertising sales team at Google headquarters. We opened every meeting with Mary Meeker's Internet Trends report, because the growth of mobile was impossible to ignore. A few brands leaned in. The ones who leaned in won.

Today, mobile sales have passed desktop, and the same thing is happening with agents. How people find businesses, ask questions, and decide what to buy is moving from static pages into conversations. That's why we started Point11. The name comes from a Max Planck Institute study: delay a response past 0.11 seconds, and the conversation falls apart. Buying is becoming a conversation too, and brands have to meet that bar.

But speed alone isn't the edge. Every one of these conversations is a signal: what your customers want, what they ask, why they choose you or move on. The brands that win won't just show up in the answers, they'll understand the customers behind them. That's what we do. We are the customer intelligence layer.