ChatGPT now has more than 800 million weekly active users, making it the fastest-adopted technology in history[1]. The way people discover brands, evaluate them, and buy products and services has changed.
For the last 20 years, the internet has been mediated through search engines and social networks. Aggregation Theory[2] explains how those platforms won: by controlling demand and attention, and by sitting at the top of the funnel before customers ever reach a brand's site. That position is now shifting to agents.
The choice for enterprise leaders today isn't whether to adapt to the agent economy. The rapid growth already made that decision. The question is how quickly your organization moves: how you tackle the new battleground for brand discovery, and how you deliver a gold-standard customer experience.
The agent economy has arrived.
