We are excited to launch Point11 Analytics to give brands an intelligence advantage.
The Shift
Your customers are asking an agent before they knock on your door. ChatGPT now has 800 million weekly active users, and last holiday season influenced 20% of global online orders. The path to purchase has changed, and brands need to understand their share of conversations that drive sales.
Why We Built Point11 Analytics
We spent our careers mastering keyword advertising at Google. As the agentic revolution has unfolded, one thing has become clear: conversations are not keywords. They are personalized to each user based on memory and multi-step back and forth interactions. Each conversation is unique, and top-down modeling of prompts gives brands a false sense of coverage.
Our Approach
Point11 takes a customer-first approach to modeling conversations. Rather than focusing on top-level prompt categories, we focus on customer journeys. This allows us to show brands metrics such as their Brand Share and Brand Win Rate, and detailed customer profiles that match the people they are selling to. For search advertisers, these will look familiar: the equivalents of impression share and click share.
Start Your First Campaign
Brands can get started today by launching their first Discovery campaign in Point11 Analytics with a $99 credit for qualifying businesses. The platform is built to scale up to support enterprise analytics workloads, while remaining cost effective for small and medium-sized businesses who are just getting started online.
Create your free account to get started today.
