We are excited to launch Point11 Inspector to help brands optimize their site for agent crawlers.
The Shift
For years, the web development community has relied on Google Lighthouse to tell if a site was built well. Developers used this tool to make sure their site was fast and high-performing, and would rank well in Google's systems. Now, brands need to ensure their site is being crawled by a number of additional players including OpenAI, Anthropic, xAI, and more.
Why We Built Point11 Inspector
We built a free tool called Point11 Inspector, available inside your Point11 Analytics account, to run 40+ checks against the published specifications from Google, OpenAI, and Anthropic. The Inspector is a home inspection report for brands. It tells a brand if the site has a good foundation, performs well, and is readable by agents. The score itself is not the only factor of a brand's visibility, but it is an important first step that a brand can control.
Our Approach
Each scan checks three dimensions: performance, discoverability, and accessibility. Performance measures how fast and reliably a site loads, using signals aligned with Google Lighthouse[1]. Discoverability tests whether agents can find and interpret your content, based on published crawler specifications from OpenAI[2], Google[3], and Anthropic[4]. Accessibility checks whether your structured data, metadata, and site architecture make it easy for agents to navigate and extract information. These signals are combined with Point11's own data to produce a single composite score that reflects how well a site is built for both humans and agents.
Industry Benchmarks
We scanned thousands of sites to build industry benchmarks and help brands understand their score relative to peers. Benchmarks are refreshed monthly so brands can track how their industry is evolving and where the bar sits.
Advertising Impact
Low scores are a hidden tax on advertising spend. When Google decides which ads to show, it uses a Quality Score[5] signal that considers both how much the advertiser is willing to pay and the quality of the site itself. Meta has a similar system[6]. Simply put, brands with low scores pay higher prices for clicks. In our experience working with the largest global advertisers, we saw instances where brands were paying double a competitor's cost because their site was penalized by low scores. Improving your Site Score is one of the most direct ways to lower that cost.
Conclusion
Sites that adapted for mobile devices a decade ago won. Now, that same shift is happening with agents. Scan your site free at point11.ai.
