It's 3 a.m., the baby is finally feeding, and a new mom with one hand free is asking an AI assistant what to eat to heal and find some energy, while a few states away her best friend asks the same assistant what to send her. Neither of them wants a page of search results; they want an answer, and that answer names a handful of brands. An organic postpartum nutrition brand made exactly what both were looking for.
Result
$250kRevenue impact
Winning the conversations that matter#
A Point11 Discovery campaign built customer digital twins from its own buyers, tired new moms and the friends and family caring for them from afar, and sent them to ask AI assistants the questions real buyers ask. Every answer was scored for brand share, how often the brand was named at all, and brand win rate, how often it was the one recommended, so for the first time the brand could read the answer the way its customers did. Advisor then turned what it heard into recommendations, each tied to the customer need behind it, the conversations that revealed it, and the competitors the assistants chose instead, which made clear what the assistants were weighing and where the brand kept coming up short, and the brand acted on them.
The next 3 a.m.#
When the twins asked again, brand share was up 10%, brand win rate was up 3%, and the brand saw $250k in revenue impact, so when a tired mom reaches for her phone in the dark, or a faraway friend wonders what would actually help, the brand now comes up more often and gets chosen more often. New moms have enough to figure out at 3 a.m., and what to eat shouldn't be one of them. Start a Discovery campaign and hear what the answer says about you.