# Brand discovery in the AI economy: Retail

How retailers can win discovery in AI assistants and turn shoppers' product research into purchases, inside the chat and on their own sites.

Source: https://point11.ai/whitepapers/retail

- [Whitepapers](/whitepapers): How brands can measure and win discovery in AI assistants like ChatGPT, now used by 900 million people a week, and turn those conversations into customers.