Overview
Total conversations
250
Brand share
10.0%
+2.1 pts
Brand win rate
3.6%
+1.1 pts
Customer funnel
Brand share
10%
25 of 250
Brand win rate
3.6%
9 of 250
Top actions
1
Build out sustainability messaging
21
2
Publish size-inclusive styling guides
38
3
Get placed on refinery29.com
44
Why we win
Influencer & creator partnerships
92
Festival & event styling authority
88
Curated trend-forward assortment
81
Designer collaborations
76
Free shipping & easy returns
68
UGC & social proof
71
Why we lose
Weaker sustainability narrative
84
Narrow size inclusivity range
79
Higher prices vs fast fashion
68
Weaker int'l brand recognition
61
Smaller basics selection
54
No physical retail presence
48