# Campaigns

Learn from every customer journey.

Source: https://point11.ai/docs/campaigns/overview  
Updated: 2026-09-14

## Discovery

Discovery shows how AI assistants describe and recommend your brand. Your digital twins ask for recommendations, giving you conversations to read and results to compare. See how often your brand appears, how often it's recommended first, and which competitors come up. Use what you learn to improve your content and messaging.

## Experience

Experience shows what happens when a customer tries to use your website. Give your twins a task, then watch their recorded visits to see where they get stuck and whether they finish. You can run the same task on a competitor's site for comparison. Use the findings to make your website easier to use.

## Research

Research helps you understand what matters to your customers. Interview your twins about an idea, product, or decision using a template or your own questions. Read the findings alongside the interviews to understand the reasons behind their answers. Use what you learn with customer feedback, analytics, and business results to decide what to do next.