# Point11 | Win Your Market with Customer Intelligence

How people discover brands has changed. Win discovery, forecast demand, and shape product strategy. Built on your customer base.

## When to use Point11

- **Alpha, the AI Assistant** (/alpha) — Alpha, the AI assistant: included with Point11 Analytics, it reads your customer data and comes back with the work to do next.
- **Infrastructure** (/infrastructure) — Grow your business on the agentic stack. A modern, agent-native frontend for your brand: Site, Chat, and Voice. Your backend stays the same.
- **Financial** (/financial) — Answer tough investing questions with demand, market, and competitive signals from Point11 customer digital twins. Built for investors and analysts.
- **Industries** (/industries) — Point11 across every industry we build for. Each one has its own buyers, channels, and buying questions, and its own page.

## Pages

- [Win Your Market with Customer Intelligence](https://point11.ai/): How people discover brands has changed. Win discovery, forecast demand, and shape product strategy. Built on your customer base.
- [Discovery Campaigns](https://point11.ai/discovery): Win the AI assistant conversations your next customer is having. Customer models, brand visibility, research, and ranked actions tell you your next move.
- [Experience Campaigns](https://point11.ai/experience): Watch customers like yours try to buy from you. Every visit is recorded, scored, and read back as the friction to fix. Then make it right with Alpha.
- [Research Campaigns](https://point11.ai/research): Ask your customer models the question behind your next decision: which option they would choose, and why. Then read the interviews behind the answer.
- [About](https://point11.ai/about): Founded by former Googlers, Point11 is the customer intelligence layer: win brand discovery, grow revenue, and shape product strategy.
- [Blog](https://point11.ai/blog): Articles on agent discovery, agentic commerce, and enterprise marketing. How brands are adapting to the shift from search to conversation.
- [Careers](https://point11.ai/careers): Join Point11 and build customer intelligence for enterprise brands. Open roles in engineering, AI, product, design, sales, and marketing across the US, Europe, Canada, and Latin America.
- [Case Studies](https://point11.ai/case-studies): How brands use Point11 to get on the shortlist, win back their caseload, find their audience, and get hours back every week.
- [Company](https://point11.ai/company): Founded by former Googlers, Point11 builds customer intelligence for enterprise brands. Meet the team, explore careers, and get in touch.
- [Contact](https://point11.ai/contact): Get in touch with the Point11 team about general inquiries, partnerships, press, and careers. For a walkthrough of Point11 on your market, book a demo.
- [Book a Demo](https://point11.ai/demo): Book a 45-minute walkthrough of Point11 on your own market with our team: where your brand wins, where it loses, and what to do next.
- [Free Site Scan](https://point11.ai/free-scan): Scan your website free. See how ChatGPT, Gemini, Claude and Grok read it, with a score for each assistant and what to fix first. No sign-up needed.
- [Financial](https://point11.ai/financial): Answer tough investing questions with demand, market, and competitive signals from Point11 customer digital twins. Built for investors and analysts.
- [Industries](https://point11.ai/industries): Point11 across every industry we build for. Each one has its own buyers, channels, and buying questions, and its own page.
- [Infrastructure](https://point11.ai/infrastructure): Grow your business on the agentic stack. A modern, agent-native frontend for your brand: Site, Chat, and Voice. Your backend stays the same.
- [Partner Program](https://point11.ai/partners): The Point11 Partner Program, for resellers, agencies and VARs. What you sell and the technology stack it all runs on.
- [Find a Point11 Partner](https://point11.ai/partners/directory): The directory of Point11 solution partners: resellers, agencies and VARs who deploy the stack for their own clients and operate it afterwards.
- [Become a Partner](https://point11.ai/partners/apply): Apply to the Point11 Partner Program. For resellers, agencies and VARs who sell customer intelligence to their own clients. No login needed to apply.
- [Alpha, the AI Assistant](https://point11.ai/alpha): Alpha, the AI assistant: included with Point11 Analytics, it reads your customer data and comes back with the work to do next.
- [Analytics Pricing](https://point11.ai/pricing): Point11 Analytics pricing: a free first month, then one monthly subscription that includes Alpha, the AI assistant that comes back with the work to do next.
- [AWS Marketplace Addendum](https://point11.ai/legal/aws-marketplace-addendum): The addendum to Point11's Terms of Service for organizations that buy Point11 Analytics through AWS Marketplace: billing, renewal, refunds, and support.
- [Microsoft Marketplace Addendum](https://point11.ai/legal/microsoft-marketplace-addendum): The addendum to Point11's Terms of Service for organizations that buy Point11 Analytics through Microsoft Marketplace.
- [Google Cloud Marketplace Addendum](https://point11.ai/legal/google-cloud-marketplace-addendum): The addendum to Point11's Terms of Service for organizations that buy Point11 Analytics through Google Cloud Marketplace.
- [Shopify App Store Addendum](https://point11.ai/legal/shopify-app-store-addendum): The addendum to Point11's Terms of Service for Shopify stores that subscribe to Point11 Analytics through the Shopify App Store.
- [Privacy](https://point11.ai/privacy): How Point11 collects, uses, discloses, and protects personal information, how long we keep it, and the rights and choices you have over your data.
- [Security](https://point11.ai/security): Point11's security practices: customer data isolation, infrastructure, access control, monitoring and logging, secure development, and incident response.
- [Disclosure](https://point11.ai/security/disclosure): Point11's vulnerability disclosure policy: what is in and out of scope, safe harbor for good-faith security research, and how to report an issue to us.
- [Terms](https://point11.ai/terms): The terms and conditions governing your use of Point11 products and services: accounts, billing and credits, acceptable use, your data, and AI disclosures.
- [Videos](https://point11.ai/videos): Short films on Point11: Make History and, for customers, how each part of the product works, from digital twins and CRM imports to every campaign type.
- [Whitepapers](https://point11.ai/whitepapers): How brands can measure and win discovery in AI assistants like ChatGPT, now used by 900 million people a week, and turn those conversations into customers.
- [Financial Services](https://point11.ai/industries/finance): How financial services organizations can win brand discovery and customer acquisition across agent conversations, using Point11 customer intelligence.
- [Insurance](https://point11.ai/industries/insurance): How insurance organizations can win brand discovery and customer acquisition across agent conversations, using Point11 customer intelligence.
- [Legal](https://point11.ai/industries/legal): How legal organizations can win brand discovery and customer acquisition across agent conversations, using Point11 customer intelligence.
- [Healthcare](https://point11.ai/industries/healthcare): How healthcare organizations can win brand discovery and customer acquisition across agent conversations, using Point11 customer intelligence.
- [Technology](https://point11.ai/industries/tech): How technology organizations can win brand discovery and customer acquisition across agent conversations, using Point11 customer intelligence.
- [Real Estate](https://point11.ai/industries/real-estate): How real estate organizations can win brand discovery and customer acquisition across agent conversations, using Point11 customer intelligence.
- [Retail](https://point11.ai/industries/retail): How retail organizations can win brand discovery and customer acquisition across agent conversations, using Point11 customer intelligence.
- [Travel](https://point11.ai/industries/travel): How travel organizations can win brand discovery and customer acquisition across agent conversations, using Point11 customer intelligence.
- [Education](https://point11.ai/industries/education): How education organizations can win brand discovery and customer acquisition across agent conversations, using Point11 customer intelligence.
- [Energy](https://point11.ai/industries/energy): How energy organizations can win brand discovery and customer acquisition across agent conversations, using Point11 customer intelligence.
- [Manufacturing](https://point11.ai/industries/manufacturing): How manufacturing organizations can win brand discovery and customer acquisition across agent conversations, using Point11 customer intelligence.
- [Media](https://point11.ai/industries/media): How media organizations can win brand discovery and customer acquisition across agent conversations, using Point11 customer intelligence.
- [Automotive](https://point11.ai/industries/automotive): How automotive organizations can win brand discovery and customer acquisition across agent conversations, using Point11 customer intelligence.
- [Government](https://point11.ai/industries/government): How government organizations can win brand discovery and customer acquisition across agent conversations, using Point11 customer intelligence.
- [Your next customer is asking an agent](https://point11.ai/blog/your-next-customer-is-an-agent): The new battleground for brand discovery.
- [Introducing Point11 Inspector.](https://point11.ai/blog/how-we-score-the-web): A free tool to spot issues with brand sites.
- [Introducing Point11 Analytics.](https://point11.ai/blog/introducing-agent-analytics): Win the conversations that drive sales.
- [A Medical Institute in the Mountain West](https://point11.ai/case-studies/mountain-west-medical-institute): How a leading medical provider got its caseload back.
- [Enterprise Software for Busy CFOs](https://point11.ai/case-studies/enterprise-software-for-busy-cfos): How an emerging brand got on the shortlist.
- [A CRO and the Monday Brief](https://point11.ai/case-studies/a-cro-and-the-monday-brief): Five hours a week back, and a brief that got better.
- [Helping Moms with Postpartum Nutrition](https://point11.ai/case-studies/postpartum-nutrition): How an organic nutrition brand found its audience.
- [Forward Deployed Engineer](https://point11.ai/careers/forward-deployed-engineer): Join Point11 as Forward Deployed Engineer, Miami, FL (On-site). Full-time engineering role building customer intelligence for enterprises.
- [Forward Deployed Engineer, Public Sector](https://point11.ai/careers/forward-deployed-engineer-gov): Join Point11 as Forward Deployed Engineer, Public Sector, Washington, DC (On-site). Full-time engineering role building customer intelligence for enterprises.
- [Software Engineer, Platform](https://point11.ai/careers/platform-engineer): Join Point11 as Software Engineer, Platform, Miami, FL (On-site). Full-time engineering role building customer intelligence for enterprises.
- [Enterprise Account Executive](https://point11.ai/careers/enterprise-account-executive-private): Join Point11 as Enterprise Account Executive, New York, NY (On-site). Full-time sales role building customer intelligence for enterprises.
- [Enterprise Account Executive, Public Sector](https://point11.ai/careers/enterprise-account-executive-government): Join Point11 as Enterprise Account Executive, Public Sector, Washington, DC (On-site). Full-time sales role building customer intelligence for enterprises.
- [Sales Development Representative](https://point11.ai/careers/business-development-representative): Join Point11 as Sales Development Representative, Miami, FL (On-site). Full-time sales role building customer intelligence for enterprises.
- [Brand Marketing Manager](https://point11.ai/careers/brand-manager): Join Point11 as Brand Marketing Manager, Miami, FL (On-site). Full-time marketing role building customer intelligence for enterprises.
- [AI Engineer](https://point11.ai/careers/ai-engineer): Join Point11 as AI Engineer, Remote (United States). Full-time engineering role building customer intelligence for enterprises.
- [Machine Learning Engineer](https://point11.ai/careers/machine-learning-engineer-toronto): Join Point11 as Machine Learning Engineer, Toronto, ON (Hybrid). Full-time engineering role building customer intelligence for enterprises.
- [AI Engineer](https://point11.ai/careers/ai-engineer-berlin): Join Point11 as AI Engineer, Berlin, Germany (Hybrid). Full-time engineering role building customer intelligence for enterprises.
- [Software Engineer, Full Stack](https://point11.ai/careers/software-engineer-full-stack): Join Point11 as Software Engineer, Full Stack, New York, NY (Hybrid). Full-time engineering role building customer intelligence for enterprises.
- [Software Engineer, Full Stack](https://point11.ai/careers/software-engineer-full-stack-brazil): Join Point11 as Software Engineer, Full Stack, Remote (Brazil). Full-time engineering role building customer intelligence for enterprises.
- [Data Engineer](https://point11.ai/careers/data-engineer-poland): Join Point11 as Data Engineer, Remote (Poland). Full-time engineering role building customer intelligence for enterprises.
- [Forward Deployed Engineer](https://point11.ai/careers/forward-deployed-engineer-london): Join Point11 as Forward Deployed Engineer, London, United Kingdom (Hybrid). Full-time engineering role building customer intelligence for enterprises.
- [Product Manager, AI](https://point11.ai/careers/product-manager-ai): Join Point11 as Product Manager, AI, New York, NY (Hybrid). Full-time product role building customer intelligence for enterprises.
- [Product Designer](https://point11.ai/careers/product-designer): Join Point11 as Product Designer, Remote (United States). Full-time design role building customer intelligence for enterprises.
- [Enterprise Account Executive](https://point11.ai/careers/enterprise-account-executive-london): Join Point11 as Enterprise Account Executive, London, United Kingdom (Hybrid). Full-time sales role building customer intelligence for enterprises.
- [Solutions Engineer](https://point11.ai/careers/solutions-engineer): Join Point11 as Solutions Engineer, New York, NY (Hybrid). Full-time sales role building customer intelligence for enterprises.
- [Sales Development Representative](https://point11.ai/careers/sales-development-representative-mexico-city): Join Point11 as Sales Development Representative, Mexico City, Mexico (Hybrid). Full-time sales role building customer intelligence for enterprises.
- [Customer Success Manager](https://point11.ai/careers/customer-success-manager): Join Point11 as Customer Success Manager, Miami, FL (On-site). Full-time customer success role building customer intelligence for enterprises.
- [Product Marketing Manager](https://point11.ai/careers/product-marketing-manager): Join Point11 as Product Marketing Manager, Remote (United States). Full-time marketing role building customer intelligence for enterprises.
- [Technical Recruiter](https://point11.ai/careers/technical-recruiter): Join Point11 as Technical Recruiter, Remote (United States). Full-time people role building customer intelligence for enterprises.
- [Brand discovery in the AI economy: Finance](https://point11.ai/whitepapers/finance): How banks, wealth managers, and fintechs can win discovery in AI assistants and turn product research into applications, new accounts, and advisor meetings.
- [Brand discovery in the AI economy: Insurance](https://point11.ai/whitepapers/insurance): How insurance carriers and agencies can win discovery in AI assistants and turn shoppers' coverage research into quote requests and new policyholders.
- [Brand discovery in the AI economy: Legal](https://point11.ai/whitepapers/legal): How law firms can win discovery in AI assistants and turn the research prospective clients do before they call into qualified consultations.
- [Brand discovery in the AI economy: Healthcare](https://point11.ai/whitepapers/healthcare): How health systems and medical practices can win discovery in AI assistants and turn patients' questions about care into booked appointments.
- [Brand discovery in the AI economy: Technology](https://point11.ai/whitepapers/tech): How software and technology companies can win discovery in AI assistants and turn buyers' vendor research into demos, trials, and pipeline.
- [Brand discovery in the AI economy: Real Estate](https://point11.ai/whitepapers/real-estate): How brokerages and developers can win discovery in AI assistants and turn home searches and market questions into qualified buyer and seller leads.
- [Brand discovery in the AI economy: Retail](https://point11.ai/whitepapers/retail): How retailers can win discovery in AI assistants and turn shoppers' product research into purchases, inside the chat and on their own sites.
- [Brand discovery in the AI economy: Travel](https://point11.ai/whitepapers/travel): How airlines, hotels, and travel brands can win discovery in AI assistants and turn trip planning conversations into direct bookings.
- [Brand discovery in the AI economy: Education](https://point11.ai/whitepapers/education): How colleges and universities can win discovery in AI assistants and turn students' program research into inquiries, applications, and enrollments.
- [Brand discovery in the AI economy: Energy](https://point11.ai/whitepapers/energy): How utilities and energy providers can win discovery in AI assistants and turn customers' questions about plans, rates, and programs into enrollments.
- [Brand discovery in the AI economy: Manufacturing](https://point11.ai/whitepapers/manufacturing): How manufacturers can win discovery in AI assistants and turn engineers' and buyers' sourcing research into quote requests and distributor orders.
- [Brand discovery in the AI economy: Media](https://point11.ai/whitepapers/media): How publishers, broadcasters, and streaming services can win discovery in AI assistants and turn audience questions into readers, viewers, and subscribers.
- [Brand discovery in the AI economy: Automotive](https://point11.ai/whitepapers/automotive): How automakers and dealer groups can win discovery in AI assistants and turn shoppers' vehicle research into test drives, leads, and sales.
- [Brand discovery in the AI economy: Government](https://point11.ai/whitepapers/government): How government agencies can be found in AI assistants and guide residents from their questions to the right services, forms, and appointments.
- [Start Free](https://point11.ai/get-started): Create a free Point11 account.
- [Demo Shop](https://point11.ai/industries/retail/demo): Open the voice-powered retail demo.
- [Demo Shop Home](https://point11.ai/industries/retail/demo/home): Open the retail demo home page.
- [Demo Shop Search](https://point11.ai/industries/retail/demo/search): Search the retail demo catalog.
- [Demo Shop Cart](https://point11.ai/industries/retail/demo/cart): Review the retail demo shopping cart.
- [Demo Shop Checkout](https://point11.ai/industries/retail/demo/checkout): Open the retail demo checkout.
- [Demo Shop Order Confirmation](https://point11.ai/industries/retail/demo/checkout/success): View the retail demo order confirmation.
- [Demo Shop Occasions](https://point11.ai/industries/retail/demo/occasions): Browse retail demo shopping occasions.
- [Demo Shop Intelligent Shopping](https://point11.ai/industries/retail/demo/intelligent-shopping): Open the retail demo intelligent shopping experience.
- [Demo Shop Profile](https://point11.ai/industries/retail/demo/profile): Open the retail demo shopper profile.
- [Demo Shop Orders](https://point11.ai/industries/retail/demo/orders): Review retail demo orders.
- [Government Demo](https://point11.ai/industries/government/demo): Open the government services demo.

## Docs

Guides and reference for the product, one markdown document per page.

- [Welcome](https://point11.ai/docs/introduction/overview.md): Win your market with customer intelligence.
- [Languages](https://point11.ai/docs/introduction/languages.md): Work in your language and region.
- [Where to get help](https://point11.ai/docs/introduction/get-help.md): Find the help you need.
- [Your first campaign](https://point11.ai/docs/setup/first-campaign-setup.md): From signup to your first results.
- [Inviting your team](https://point11.ai/docs/setup/invite-your-team.md): Bring your team on board.
- [Digital twins](https://point11.ai/docs/digital-twins/overview.md): Meet a digital model of your customers.
- [Campaigns](https://point11.ai/docs/campaigns/overview.md): Learn from every customer journey.
- [Writing a research study](https://point11.ai/docs/campaigns/research-studies.md): Write a study your twins answer honestly: start from the decision, pick a type for each question, and test your twins with a backtest.
- [Using Alpha](https://point11.ai/docs/alpha/overview.md): Ask questions. Get work done.
- [Data integration](https://point11.ai/docs/data-integration/overview.md): Connect your data and tools.
- [Connectors](https://point11.ai/docs/connectors/overview.md): Bring your tools into the conversation.
- [API and MCP](https://point11.ai/docs/mcp/overview.md): Reach Point11 from your own software, AI assistant, or terminal.
- [Test creative with the API](https://point11.ai/docs/mcp/creative-testing.md): Upload ads and other creative, test them against your customers' digital twins, and read the scorecard from your own code.
- [Billing](https://point11.ai/docs/billing/overview.md): Manage your plan, usage, and payments.
- [Manager accounts](https://point11.ai/docs/managers/overview.md): One sign-in for every client you serve.
- [Partner Program](https://point11.ai/docs/partner-program/overview.md): Resell, refer, and implement Point11.

## Markdown

Every page above is also markdown: append `.md` to its URL (the homepage's is `/index.md`), or request the page itself with `Accept: text/markdown`.

## Machine endpoints

- [Sitemap](https://point11.ai/sitemap.xml): every indexable page, as XML.
- [llms-full.txt](https://point11.ai/llms-full.txt): every docs article, blog post and case study in full, as one markdown file.
- [MCP server](https://point11.ai/api/mcp): Streamable HTTP. Authentication is required; an anonymous request is refused with 401.
- [MCP Server Card](https://point11.ai/.well-known/mcp/server-card.json): the MCP server's identity, version and endpoints, readable before connecting.
- [API reference](https://point11.ai/api/reference): the REST API at https://point11.ai/api/v1, for customers: a member of a Point11 organization signed in, or an API key; the public [API and MCP guide](https://point11.ai/docs/mcp/overview) explains what the API does and how to get access.
- [OpenAPI document](https://point11.ai/openapi.json): the REST API's OpenAPI 3.1 description, for client generators and the CLI; send an API key, or sign in as a member of an organization.
- [API parity table](https://point11.ai/api/parity.md): every dashboard capability and the REST route, MCP tool and CLI command that reach it; for customers, as the OpenAPI document is.